More households in the state of Andhra Pradesh wake up to the
Eenadu than
any other news daily. The heart and soul of Andhra Pradesh,
it enjoys a circulation of 11,76,028
copies (July - Dec 2007) per day and is
published simultaneously from 23 printing centers. Making it one of the
largest circulated newspaper in the country.
Awake, arise, history is at your
doorstep!
On 10th August 1974, it all began. Eenadu was launched in Visakhapatnam
and a new chapter in newspaper publishing and journalism was
heralded in. It was a moment etched forever in memory, for the
Telugus.
Telugu and Telugus are
dear to us
Eenadu was conceived for Telugus. A newspaper which provided
the latest news and best reflected their needs. From the first
day to now, for Telugus there are two distinct phases in their
lives - before Eenadu and after Eenadu.
Early come, early read, early Eenadu
Before the first rays of the sun kissed the night away, Eenadu
was there. Telugu newspaper readers in Visakhapatnam and the
neighboring districts got the latest news, the earliest.....
The Common man, Eenadu's uncommon
focus
The common man is Eenadu's hero. His news, his needs are paramount
in importance. Whether it is village news, local news, infact
important city news, Eenadu brings it to his doorstep. And
in spoken Telugu, in an idiom best understood by him.
For investigative journalism we said
Naandi
The very concept of 'investigative journalism' entered the
vocabulary of the Telugu reader via Eenadu. First to introduce
this concept, it was Eenadu's pioneering strides to investigate
and report that gave news wholesomeness and depth.
Triumphantly into Hyderabad
16 months after the Vizag edition, the signs of times pointed
to Hyderabad. And so it was that in 1975 on Dec. 17th, Eenadu
gave a new ray of hope and expectation to newspaper readers.
At last, here was a newspaper that Telugus in Hyderabad could
call their very own.....
Everything Eeandu touches, it changes
And what a change the complete distribution of a newspaper
saw with Eenadu. To reach the remotest places, Eenadu deployed
its own vehicles. What's more, any one who was motivated enough
to give the Telugus a path breaking
newspaper was enrolled as an agent. Those who were ready to
distribute even less than 10 copies were welcomed. In some
places where buses don't reach, Eenadu does! 26,000 villages,
all the towns and cities of AP, select regions outside the
state - all covered through 8,500 agents, 362 days a year!
Vijayawada's call for Eenadu to be
victorious
As the river Krishna gently flowed by, on the eventful day
of May 1st, 1978, Eenadu entered Vijayawada. With this step
came another 'first' - a newspaper getting simultaneously
published from three places, Eenadu from Visakhapatnam, Hyderabad
and Vijayawada.
No.1, always an Eenadu number
All it took was four years for Eenadu to become the No.1 daily
newspaper in Andhra Pradesh. The secret to being on the top,
is Eenadu's love for Telugus and Telugu. Their aspirations,
their causes, their language are Eenadu's inspiration and
path to pre-eminence.
My district, my news, my newspaper
Recognizing this latent need, Eenadu brought in a product
innovation - for every district its own newspaper. The district's
news, events, views were given the importance they richly
deserved. Thus were born 30 district, city newspapers in a
multicolor tabloid form. Such a landmark change was for the
first time in the world.
First into Rayalaseema, first with
fresh news
Rayalaseema Telugu readers never looked back after June, 20th
1982. On this momentous day, Eenadu's Tirupati edition entered
their lives with fresh news and in their spoken language.
Coming home to Telangana
Eenadu Karimnagar edition was launched in 1992. With this
Karimnagar and the surrounding districts got the latest news.
Without
waiting or needing to depend on the newspaper to come from
Hyderabad city.
Classifieds in every district, a class
creation
With Eenadu, classifieds no longer remained confined to major
cities. A unique product innovation, readers in most districts
got their very own classifieds column. An 'Eenadu feature'
that benefited them like never before.
Sunday is Eenadu day !
Sundays got transformed and a stir was created with the never
before
Eenadu Aadivaram. A special Sunday magazine, specially created
for the Telugu readers. Eenadu Aadivaram was a 32 page magazine
with 16 colour pages. Wholesome, entertaining and informative.
A cover story for the weekend, articles and views that best
reflected Telugu tastes. Uncommon and unusual people,
events,
anecdotes were also Aadivaram's forte. And the icing was of
course Aadivaram becoming a springboard for story writers.
A tribute to womanhood
In september 1992, Vasundhara, a separate section came into
women's
lives. With a goal to mirror their world. And a desire to
be their best friend by being informative, earnest and interesting.
With Vasundhara, for the first time in India there was a supplement
dedicated to women. Today Vasundhara is virtually the heartbeat
of the Telugu woman.
The excitement of getting a tip from the 'Nazrana' column,
pouring their woes
out to 'Dear Vasundhara,' or moving up the fashion orbit with
'Fashion - Fashion,' all are Vasundhara's unique offerings.
Firmly rooted in the woman's world, Vasundhara lends a fresh
touch to issues related to them. Discussions, essays,
stories, titbits, advice
from the casual to serious matters - What a woman wants, Vasundhara
gives.....
Pratibha, for students to emerge in
flying colours
From 1989 January, students have been meeting their needs
with the
unique Pratibha. Filling in the role of an information provider
and guide, Pratibha gives information on education, careers
with all their twists & turns and the efforts that are
required to make it big in life. Course details, model question
papers, regular columns on counseling are what the Pratibha
readers get. In fact, the yeoman effort of Eenadu with Pratibha
has also been recognised by several educational institutions,
educationalists and more.
Common man takes stock !
Common man got a share of his choice, courtesy the 'Business'
page
of Eenadu. For the first time here was a language daily which
provided the
stock-listing. And of course all the tips, details, pros and
cons to stay in business.
Shares, stock markets, economy, savings all were there in Eenadu's
' Business ' page.
Farmer is the King
The recognition of this truth is Eenadu's ' Raithay Raju.'
Launched in 1985, August, it has evolved into a bridge to
the farmer and his world. A path for him to harvest happiness.
Farmer's issues were given prominence for the first time ever
with the pioneering 'Raithay Raju.' Scientific practices,
crop-related advice, new opportunities, expert opinions -
modern, contemporary counsel was just a newspaper away with
Eenadu.
We'll tickle your ribs and your mind
!
Ask any Eenadu reader and rest assured the day's cartoon will
be a topic of discussion, thought and smile. Empowering the
art of cartooning with ' Eenadu touch ', the cartoons in Eenadu
give the day's moment, political highlight, social highlight
- all to the common man's delight. It's no surprise that many
readers don't feel complete without Eenadu's daily dose of
cartoons!
RETA, a big benefit for small businesses
When small businesses cannot afford big budgets in creating
advertising, Eenadu is there. A value addition and an ' Eenadu
extra ', the RETA (Retail Advertising) service conceptualizes
and designs the advertising, and subsequently releases the
same. RETA is a pioneering Eenadu effort to grow the potential
of small businesses. Help them, guide them and make their
rupee work harder.
Here, there, everywhere
Eenadu's news network is vast and has the unique feature of
having reporters in every state of India. Eenadu has stringers
in every city, town and mandal of A.P. A total of over 1800
news contributors and 300 journalists keep the news ticking.
Apart from reporters in major cities, it is to Eenadu's credit
that there are news bureaus of Eenadu in New Delhi, Kolkata,
Mumbai, Chennai, Bangalore and every state capital.
For Eenadu, by Eenadu
* Over 90% of the circulation is catered to by Eenadu's own
modes of transport * Eenadu is available in 8,500 shops *
90% of Eenadu readers have an Eenadu printing facility within
100 kms of their reach.
And the winner is....
Eenadu toped all newspapers in the country, in readership
in 1997 itself. As per NRS 1997, Eenadu was read by 44.11
lakh urban readers ever day. No other newspaper either in
English or in any Indian language, had so much of readership.
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