More households in the state of Andhra Pradesh wake up to the
any other news daily. The heart and soul of Andhra Pradesh,
it enjoys a circulation of 17,17,287
copies (ABC July - December 2012) per day and is
published simultaneously from 23 printing centers. Making it one of the
largest circulated newspaper in the country.
Awake, arise, history is at your
On 10th August 1974, it all began. Eenadu was launched in Visakhapatnam
and a new chapter in newspaper publishing and journalism was
heralded in. It was a moment etched forever in memory, for the
Telugu and Telugus are
dear to us
Eenadu was conceived for Telugus. A newspaper which provided
the latest news and best reflected their needs. From the first
day to now, for Telugus there are two distinct phases in their
lives - before Eenadu and after Eenadu.
Early come, early read, early Eenadu
Before the first rays of the sun kissed the night away, Eenadu
was there. Telugu newspaper readers in Visakhapatnam and the
neighboring districts got the latest news, the earliest.....
The Common man, Eenadu's uncommon
The common man is Eenadu's hero. His news, his needs are paramount
in importance. Whether it is village news, local news, infact
important city news, Eenadu brings it to his doorstep. And
in spoken Telugu, in an idiom best understood by him.
For investigative journalism we said
The very concept of 'investigative journalism' entered the
vocabulary of the Telugu reader via Eenadu. First to introduce
this concept, it was Eenadu's pioneering strides to investigate
and report that gave news wholesomeness and depth.
Triumphantly into Hyderabad
16 months after the Vizag edition, the signs of times pointed
to Hyderabad. And so it was that in 1975 on Dec. 17th, Eenadu
gave a new ray of hope and expectation to newspaper readers.
At last, here was a newspaper that Telugus in Hyderabad could
call their very own.....
Everything Eeandu touches, it changes
And what a change the complete distribution of a newspaper
saw with Eenadu. To reach the remotest places, Eenadu deployed
its own vehicles. What's more, any one who was motivated enough
to give the Telugus a path breaking
newspaper was enrolled as an agent. Those who were ready to
distribute even less than 10 copies were welcomed. In some
places where buses don't reach, Eenadu does! 26,000 villages,
all the towns and cities of AP, select regions outside the
state - all covered through 8,500 agents, 362 days a year!
Vijayawada's call for Eenadu to be
As the river Krishna gently flowed by, on the eventful day
of May 1st, 1978, Eenadu entered Vijayawada. With this step
came another 'first' - a newspaper getting simultaneously
published from three places, Eenadu from Visakhapatnam, Hyderabad
No.1, always an Eenadu number
All it took was four years for Eenadu to become the No.1 daily
newspaper in Andhra Pradesh. The secret to being on the top,
is Eenadu's love for Telugus and Telugu. Their aspirations,
their causes, their language are Eenadu's inspiration and
path to pre-eminence.
My district, my news, my newspaper
Recognizing this latent need, Eenadu brought in a product
innovation - for every district its own newspaper. The district's
news, events, views were given the importance they richly
deserved. Thus were born 30 district, city newspapers in a
multicolor tabloid form. Such a landmark change was for the
first time in the world.
First into Rayalaseema, first with
Rayalaseema Telugu readers never looked back after June, 20th
1982. On this momentous day, Eenadu's Tirupati edition entered
their lives with fresh news and in their spoken language.
Coming home to Telangana
Eenadu Karimnagar edition was launched in 1992. With this
Karimnagar and the surrounding districts got the latest news.
waiting or needing to depend on the newspaper to come from
Classifieds in every district, a class
With Eenadu, classifieds no longer remained confined to major
cities. A unique product innovation, readers in most districts
got their very own classifieds column. An 'Eenadu feature'
that benefited them like never before.
Sunday is Eenadu day !
Sundays got transformed and a stir was created with the never
Eenadu Aadivaram. A special Sunday magazine, specially created
for the Telugu readers. Eenadu Aadivaram was a 32 page magazine
with 16 colour pages. Wholesome, entertaining and informative.
A cover story for the weekend, articles and views that best
reflected Telugu tastes. Uncommon and unusual people,
anecdotes were also Aadivaram's forte. And the icing was of
course Aadivaram becoming a springboard for story writers.
A tribute to womanhood
In september 1992, Vasundhara, a separate section came into
lives. With a goal to mi